PRIVACY POLICY

Effective Date: December 7, 2025

This Privacy Policy explains how Wildagerie LLC, doing business as House of Parable (“we,” “our,” or “us”) collects, uses, shares, and protects your personal data when you access our websites, content, products, communications, and services.

For purposes of applicable data protection law, including the EU General Data Protection Regulation (“GDPR”), Wildagerie LLC is the data controller responsible for your personal data.

Information We Collect

We may collect the following types of information from you:

Personal Information:
When you make a purchase, subscribe to our newsletters, register for an offering, or complete a form or survey, we may collect your name, billing and shipping address, email address, phone number, payment details, and related information.

Health & Wellness Information (Voluntary):
When you complete a wellness questionnaire, educational intake, or program survey, we may collect information about your lifestyle, habits, or general health interests. This information is collected for educational and informational purposes only and is not used for diagnosis or treatment.

Automatically Collected Information:
We use cookies, tags, and similar technologies to collect information such as IP address, browser type, operating system, referring URLs, browsing behavior, and usage data.

Aggregated/Anonymous Data:
We may collect aggregated or anonymized data for analytics, research, marketing, and promotional purposes. This data does not identify you individually.

How We Use Your Information

We process your personal data for the following purposes and legal bases:

To perform a contract:
To process orders, manage billing and shipping, deliver digital products, and provide customer service.

With your explicit consent:

• To send newsletters, educational content, promotional emails, and marketing communications
   
• To collect and analyze voluntary wellness survey responses for educational research and program development
   
• To aggregate and share survey results in marketing materials to demonstrate program outcomes
   
• Your responses will only be used in aggregate and never published in a way that identifies you personally
   

To comply with legal obligations:
To meet legal, regulatory, and tax requirements.

For our legitimate interests:
To operate and improve our websites and services, detect and prevent fraud, protect our rights, and enhance platform performance—provided those interests are not overridden by your rights and freedoms.

We do not sell your personal data.

Sharing Your Information

We may share your personal data with:

• Service providers and vendors (such as payment processors, shipping partners, IT providers, and analytics platforms)
   
• Email and marketing platforms
   
• Fullscript (for fulfillment of third-party supplement orders)
   
• Related companies within our corporate structure
   
• Legal authorities when required to comply with the law, enforce agreements, or protect safety
   

All service providers are required to safeguard your data and use it only for authorized purposes.

International Data Transfers

We may transfer personal data to service providers outside the European Economic Area (EEA), including the United States. Where such transfers occur, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to help ensure your data remains protected.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Recognize repeat visitors
   
• Personalize your browsing experience
   
• Analyze traffic and usage patterns
   
• Support marketing and advertising activities
   

You can manage cookie preferences through your browser settings. Some site features may not function properly if cookies are disabled.

Marketing and Research Use of Survey Data

If you provide information in a wellness survey or questionnaire, we may use it for:

• Research purposes — including aggregation and analysis of program participation and outcomes
   
• Marketing purposes — including aggregated display of results to demonstrate educational benefits
   
• Direct communication — including tailored educational and promotional email offers
   

Your survey responses will only be used in aggregate and will never be published or marketed in a way that identifies you personally. Consent for this processing is requested explicitly at the time of submission.

Data Retention

We retain personal data only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Your Rights

If you are located in the EEA, UK, or another jurisdiction with similar rights, you have the right to:

• Access the personal data we hold about you
   
• Request correction of inaccurate or incomplete data
   
• Request deletion of your personal data
   
• Restrict or object to processing
   
• Request a copy of your data in a portable format
   
• Withdraw consent at any time (without affecting lawful processing prior to withdrawal)
   
• Lodge a complaint with your local supervisory authority
   

To exercise these rights, please contact:
legal@houseofparable.com

Children’s Privacy

Our websites, programs, and services are not directed to individuals under the age of 18, and we do not knowingly collect personal data from children.

Data Security

We take reasonable administrative, technical, and physical measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no transmission or storage system can be guaranteed 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised Effective Date.

Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us at:

Legal inquiries:
legal@houseofparable.com

Billing inquiries:
billing@houseofparable.com